Front Office Sports: Apple reportedly a big factor in Big Ten rights talks

United States

Major shifts in the college conference landscape have caught the attention of a rising player in sports streaming.

Apple AAPL has reportedly restarted talks with the Big Ten following the news that USC and UCLA are joining the conference in 2024, per Sports Business Journal. The conference’s current six-year media deal, which pays around $ 440 million per year, expires in 2023.