Amazon.com Inc. announced Thursday it is increasing prices for the company’s flagship shipping and streaming service Amazon Prime to $ 139 from $ 119 a year.
In Amazon’s fourth-quarter earnings report, the company disclosed a quarterly profit of $ 14.3 billion, or $ 27.75 a share — and Amazon stock AMZN, +11.45% shot up 14% in Thursday’s after-hours session.
Here is how annual prices for Amazon Prime have increased over the years:
“Increasing the fee again this year seems reasonable and would maintain the latest cadence of about four years,” wrote Jefferies analysts led by Brent Thill.
Amazon stock is down 4.78% over the past 12 months, compared to an 18.03% gain for the S&P 500 SPX, -0.46% index over the same period.