Each earnings season, as companies announce their results and provide guidance on what to expect, analysts update their estimates for revenue and earnings. Typically about 70% of reporting companies will beat estimates for sales or earnings per share when they report quarterly results, but this alone doesn’t mean very much. Companies and analysts who work for brokerage firms may be conservative with their estimates to set up the “beats.” What really helps long-term investors is when the estimates march steadily higher quarter after quarter.
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