Kelley Blue Book: The safest new cars of 2023

United States

Last year, 101 vehicles took home awards from the Insurance Institute for Highway Safety, 65 of which earned the institute’s highest honor — Top Safety Pick+. This year, just 48 won recognition, and only 28 took home the top prize.

The reason? A tougher side-impact crash test and a test to see whether pedestrian detection systems work well at night.

America’s two crash-testing agencies

America is unusual in that it has not one but two agencies that perform crash tests on nearly every car for sale in the country.

One belongs to the federal government. The National Highway Traffic Safety Administration (NHTSA) conducts tests and rates cars for safety on a 5-star scale.

But the insurance industry funds a separate lab that conducts its own crash tests.

Insurance companies have a financial interest in making car crashes as rare and safe as possible. So a group of them fund their own safety agency that conducts its own battery of tests — the Insurance Institute for Highway Safety, or IIHS.

Industry insiders tend to rate IIHS tests as a more demanding standard. Before NHTSA can modify its criteria, it must accept public comments on any proposed change and subject changes to congressional scrutiny. That tends to mean fewer new tests and can mean tests watered down by industry lobbying.

The IIHS, however, can toughen its standards whenever it thinks the step is warranted. It only needs permission from insurance companies, who want the tests to be hard to pass.

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New side impact tests

For this year, that means a tougher side-impact test.

Side impacts cause about one-quarter of traffic deaths. The IIHS, studying side-impact crashes, concluded that its existing test model didn’t accurately represent the risks of today’s accidents. It adopted a new crash sled that better simulates the height and weight of the trucks and SUVs that outsell cars in today’s market.

It also increased the speed of crashes, from 31 to 37 mph, based on data representing the average crash in recent years.

As expected, fewer vehicles have passed the new, more stringent test.

Nighttime pedestrian detection tests

The institute introduced new testing for automatic emergency braking systems intended to detect pedestrians and help cars brake to avoid hitting them. After IIHS research showed that many such systems are far less effective in low-light situations, the institute introduced a nighttime test.

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New award criteria

The IIHS gives out two awards to vehicles that perform well in its tests.

The institute awards a rating of Good, Acceptable, Marginal, or Poor based on how well each vehicle protects simulated occupants in each crash test. It judges automated emergency braking tests on a different scale — Basic, Advanced, or Superior — based on whether the car successfully slows or stops itself to avoid hitting a simulated pedestrian.

To earn the silver medal — Top Safety Pick — a vehicle must earn a Good rating in frontal-offset testing, Good or Acceptable in side-impact testing, and Advanced or Superior in daytime emergency braking system tests. It must also have headlights the agency rates as Acceptable or Good.

To earn gold — Top Safety Pick+ — a vehicle must earn a Good score in the side-impact test. Acceptable is no longer acceptable. It must also earn a score of Advanced or Superior in nighttime emergency braking system tests and pass the same headlight standard.

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The winners: Top Safety Pick+

Small cars

  • Acura Integra

Midsize cars

  • Subaru Outback
  • Toyota TM, +0.21% Camry built after January 2023

Large luxury cars

  • Genesis G90

Small SUVs

  • Honda HMC, -0.37% CR-V
  • Honda HR-V
  • Lexus UX
  • Subaru Solterra (electric) built after October 2022

Midsize SUVs

  • Hyundai Palisade
  • Kia 000270, -1.15% Telluride
  • Nissan NSANY, +0.55% Pathfinder
  • Subaru Ascent
  • Toyota Highlander
  • Volkswagen ID.4 VWAGY, -0.26%  (electric)

Midsize luxury SUVs

  • Acura MDX
  • Acura RDX
  • Infiniti QX60
  • Lexus NX
  • Lexus NX Plug-in Hybrid
  • Lexus RX
  • Tesla TSLA, -2.01% Model Y (electric)
  • Volvo XC90 VLVLY, +0.12%
  • Volvo XC90 Recharge (plug-in hybrid)

Minivans

  • Honda Odyssey
  • Toyota Sienna

Large pickups

  • Rivian RIVN, +1.24% R1T crew cab (electric)
  • Toyota Tundra crew cab
  • Toyota Tundra extended cab

Also see: The 9 things that are most likely to affect your auto insurance rates

The runners up: Top Safety Pick

Small cars

  • Honda Civic hatchback except Type R performance variant
  • Honda Civic sedan
  • Mazda3 MZDAY, -0.42% hatchback
  • Mazda3 sedan
  • Toyota Corolla hatchback
  • Toyota Corolla sedan

Midsize cars

  • Hyundai HYMTF, +2.83% Sonata built after December 2022
  • Subaru Legacy

Midsize luxury cars

  • Lexus ES 350

Small SUVs

  • Mazda CX-30
  • Mazda CX-5
  • Mazda CX-50
  • Nissan Rogue
  • Subaru FUJHY, -0.24% Forester
  • Toyota RAV4
  • Toyota RAV4 Prime (plug-in hybrid)
  • Toyota Venza

Midsize SUVs

  • Ford F, -0.76% Explorer
  • Mazda CX-9

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Midsize luxury SUVs

  • Lincoln Nautilus

This story originally ran on KBB.com.