Netflix Inc. has removed its “Surprise Me” button, a feature introduced in 2021 to alleviate the modern burden of choosing something to watch from thousands of titles.
The company discontinued the feature last month because of relatively low use, according to a spokeswoman.
Netflix NFLX, +0.39% found that users tend to come to the service with a specific show, movie or genre in mind, undermining the appeal of a function such as “Surprise Me,” the spokeswoman said.