Walmart Inc. is looking to add a large video streaming service to its Walmart+ membership program as the retailer amps up its competition with Amazon.com Inc., according to people familiar with the situation.
Walmart WMT, +0.99% executives have held talks in recent weeks to discuss a streaming deal with executives at Walt Disney Co. DIS, -0.90%, Comcast Corp. CMCSA, -1.11% and Paramount Global PARA, -2.06%, according to some of these people.