An advertising veteran recently announced his entry into the startup world. The news got a lot of mixed reactions. A few senior executives, who have worked with this gentleman closely, think it’s not surprising. We hear that the veteran has been investing in various businesses for a while now and this move was an obvious one. However, a former head of an ad agency observes, “Although he doesn’t have the mettle to be an entrepreneur and build something on his own, he often makes some smart choices by collaborating with the right people. Also, his personal brand is bigger than the business he brings to the table.” A critique and compliment rolled in one. We wish him all the luck for the new innings.