A leading advertising network roped in a senior consultant who according to the company will fill in till a CEO is hired. In the past seven months, the network has approached several senior-level executives from rival companies in the country and overseas to fill the vacant corner office. Industry moles tell Storyboard18 that the company was rejected by over 10 candidates. Alas, a suitable match still evades this company.
An agency insider says, “It was high time that the company showed “all is well” to the world. But this kind of gimmick is unheard of, and honestly, will do more damage to the agency brand.” To be sure, the consultant is a veteran and experienced hand, but he has his work cut out. Without mincing words, another senior executive tells us, “After a point, you need someone to take care of your wining and dining bills. It becomes a habit and in desperation, you take up roles to take care of your old habits.”
