: A ‘pet’ peeve: We spend ridiculous sums on our dogs and cats for everything from Halloween costumes to drinks at the animal ‘bar’

United States

Let me first state for the record that I really like my dog, a 11-year-old cutie named Lulu. She plays a good game of fetch. She forces me to get a little more exercise with her constant need for walks. She has also mastered being house-trained (well, almost, but let’s not get into the details).

But would I take her to a dog bar, much like the one that opened recently in London and serves canine “cocktails”?

Not in your freaking life.

These days, there are seemingly no limits to what we do for our four-legged friends. We buy them a Louis Vuitton LVMH, +0.30% carrier (price tag for a new one: you don’t want to know). We book them into a luxury pet hotel, replete with “in-suite television entertainment tuned to Animal Planet or DogTV.” We get them a subscription to a high-end dog-food service.

As it is, the basic costs for owning a dog, from food to poop bags, can easily top $ 2,000 a year. But add that Louis Vuitton bag — a “gently used” one runs $ 1,722 — to the mix and you might be paying more for your pet than your car.

It’s all part of a trend to treat our pets like people. One study, from the Nielsen NLSN, -0.12% folks, noted that 95% of American pet owners consider their animals to be family members. (Little wonder so many have us have taken to calling them our “fur babies”). But I don’t need a study to tell me that: I just have to look at all the pet owners I know who are posting more pictures of their dogs on Instagram FB, -2.84% and the like than of their family.

Speaking of which, consider this latest statistic from the folks at LendingTree: 28% of pet owners spend money with those social-media posts in mind. You know, for “important” things like pet Halloween costumes. And for younger pet owners, as in Gen Zers, that figure increases to 47%. Which makes me want to head to the nearest dog park with a megaphone and announce: “FIDO DOESN’T CARE IF YOU DRESS HIM UP LIKE BATMAN FOR HALLOWEEN!!!”

This is not to say our canine and feline companions don’t provide us with, well, companionship, which has especially been a necessity during the bleakest days of the pandemic. To wit: In 2020, Americans spent a record $ 103.6 billion on pet items and care, according to the American Pet Products Association. (In 2018, that figure stood at $ 90.5 billion.)

But I think it’s important to distinguish the kind of relationship you have with your dog versus with your family or friends. I spent a fun day some weeks ago with someone I’ve known since college — we went out for Chinese food, caught up on our personal and professional lives and just laughed ourselves silly.

Contrast that to the kind of “conversations” I have with my dog. Me: “How’s your day going?” Lulu: “Arf.” Me: “Did you catch the latest episode of Awkwafina’s ‘Nora from Queens?’” Lulu: “Arf.” Me (in a deeply philosophical mode): “What is the true meaning of life?” Lulu: “Arf.”

And about that London dog bar: When I consider Lulu’s diet, I have to say she has the most undiscriminating palate on the planet. While I forever obsess about which place in my New York neighborhood has the best pizza, she busies herself on our walks scouring the streets for 10-day-old half-eaten chicken legs from the local barbecue joint.

But it’s not just that I see no point to pretending my dog is human. I also don’t think it’s good for our mental health. If the pandemic has taught us anything, it’s that we need more person-to-person interaction in our lives, not less. As Martha Tousley, a registered nurse who deals in psychiatric issues, writes: “Wonderful as it is, love for a pet is not a suitable substitute for human companionship.”

Morever, we’re not necessarily doing our dogs any favors when we start pretending that they’re one of us. Most pet experts will tell you that dogs need boundaries — and they need to understand that they’re dogs. That is, they have different needs and desires. No less an authority than pet trainer Cesar Millan (aka the “dog whisperer”) has noted that dog owners “give affection, affection, and more affection, when what the dog really needs is exercise, discipline — and then affection.”

Mind you, I get the whole “fur baby” temptation, particularly now that my kids are all grown up and out of the house. On a quiet day, I’ll chat away with Lulu and feed her one treat too many. I might even take her for an extra walk or have her join me while I sit outside at a restaurant.

But it’s a restaurant for people, not pets. The only cocktails you’ll find on the menu are drinks like a martini or a Manhattan. Lulu doesn’t seem to mind. She’s still likely thinking about those chicken bones on the street.