The latest fad in the domestic IT sector has given an all-new meaning to ‘partnerships’. Puzzled? Let us explain. Take the example of this leading IT services firm which partnered with a European retailer and automotive player. A top executive at the tech company explained that as part of such partnership deals, his firm would help clients achieve certain business goals followed by splitting of revenues with the client from the said project. “So down the lane, maybe a decade or longer, wouldn’t IT firms have a significant say in how businesses are run as clients become more of a partner?” the top executive said adding that this practice would become mainstream. An outrageous thought, he admits. IT firms already run critical infrastructure for banks, hospitals and retailers across the world, and post COVID-19, several companies are beginning to have far deeper partnerships with their outsourcing service providers.