Accumulate Max Financial Services; target of Rs 995: Prabhudas Lilladher

Trading Calls - Equity F&O

Prabhudas Lilladher recommended accumulate rating on Max Financial Services with a target price of Rs 995 in its research report dated February 25, 2021.

Broker Research

February 25, 2021 / 02:39 PM IST

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Prabhudas Lilladher’s research report on Max Financial Services

Max Financial Services got a much awaited regulatory approval for acquisition of stake in Max Life by Axis Bank and its capital market subsidiaries. Axis bank & subs will together acquire 12% stake and have a right to acquire additional 7% stake over one or more tranches which it intends to do over next few years. Deal approval ends uncertainty on Axis & Max Life partnership, which has been a major driver of growth. Max Life has consistently delivered on APE growth throughout the pandemic led by protection & non-par savings mix improvement coupled with sharp VNB rise of 37% YoY in 9MFY21 with near to industry leading margins of ~26%. We believe there is further room for improving protection mix (16% currently) with higher retail share (10% currently) and gradually move towards long term margins of 26-28%. We eliminate regulatory risk discount while we retain holdco discount of 10% (from 25%).

Outlook

We increase VNB/VNB margins and growth estimate leading to increase in multiple to 2.8x (from 2.4x) FY23E EV with revised TP of Rs995 (from Rs760). Retain Accumulate.

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