In the backdrop of COVID-19, pricing has become more important than ever for IT majors, but not to the point of worry yet. Well, players are looking to gain market share as clients look to consolidate vendors. Also, some customers want to see if IT majors can pass on the benefit of work from home and cost saving from automation to them in the form of pricing. However, our tech sleuths tell us IT majors have been able to hold on to their pricing, mostly, by convincing their customers. As this executive of the leading IT firm pointed out, “Just because you save here you have to give away, it does not work that way.” “This is not something like a product that is off the shelf… Even in those cases, the prices don’t change right?” the executive added.