India#39;s PC market grew 15.8% to 3.1 million units in Q3: IDC

November 15
04:56 2019

The PC market in India grew 15.8 percent year-on-year with shipment touching 3.1 million units in September quarter, research firm IDC said on November 14.

The shipment volume, which includes desktops, notebooks, and workstations, stood at 2.7 million units in the July-September 2018 period, IDC said.

“This growth was mainly driven by the second phase of shipments to the Electronics Corporation of Tamil Nadu Ltd (ELCOT) under its ongoing initiative of free distribution of laptops in the state. Also, as Windows 7 is near to its scheduled end in early 2020, corporate and enterprise users accelerated their upgrades to Windows 10,” it added.

Lenovo led the tally with 28.5 percent share in September 2019 quarter, followed by HP (26.4 percent), Dell Technologies (19.7 percent), Acer (11.9 percent) and Asus (5.3 percent).

The commercial segment witnessed 39 percent year-on-year growth as vendors shipped a total of 1.7 million units in the quarter under review. Excluding the ELCOT deal, the commercial segment grew 15.7 percent annually, driven by strong traction for both desktops and notebooks.

The consumer segment, however, was down by 4.2 percent from the same quarter a year ago. It grew 49 percent sequentially driven by multiple mega online festivals and Diwali offers.

“As we see consumers shifting entertainment and content consumption to smartphones, PCs are becoming a conscious purchase in India. Consumers are comfortable to wait for discounts and offers while looking to buy or upgrade their PCs,” IDC India Associate Research Manager Jaipal Singh said.

Looking at opportunities, branded PC gaming is a growth area in the next few quarters, he added.

“Although India’s gaming market is dominated by mobile phones, gamers have already started preferring PCs for a more immersive experience as their best alternate,” Singh said.

The desktop category saw a 10.6 percent y-o-y growth in its shipments, mainly contributed by Windows 10 refresh buying from the banking sector.

Notebooks grew 18 percent annually on the back of education deals as well as growth in both corporate and SMB segments, as these enterprises scaled up their purchases for Windows 10 migrations.Get access to India’s fastest growing financial subscriptions service Moneycontrol Pro for as little as Rs 599 for first year. Use the code “GETPRO”. Moneycontrol Pro offers you all the information you need for wealth creation including actionable investment ideas, independent research and insights & analysis For more information, check out the Moneycontrol website or mobile app.

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