Buy Zee Entertainment Enterprises; target of Rs 550: Sharekhan
Sharekhan’s research report on Zee Entertainment Enterprises
The management believes that a large strategic partner would help the company to transform from a pure content company to a leading global media-tech company. Though the digital ads started contributing to overall ad revenues, the recent deals with telcos are expected to boost the subscribers’ addition. Things are good on core business front – as ad revenue is expected grow at high-teens in FY2019E, while subscription revenues likely to grow slightly higher than low-teens.
We maintain our Buy rating on Zee Entertainment with an upward revised PT of Rs. 550.
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