This $10 stuffed animal was a top Black Friday seller
This Black Friday people weren’t just flocking to stores for door-buster sales on 4K televisions and laptops.
A giant stuffed animal and good old-fashioned tools were among the top selling items. Here’s a look at some of the surprising products consumers cleared off shelves.
Read more: As Black Friday sales kick off, social media swamps retailers with complaints
Toys that aren’t tied to movie franchises
A plain old teddy bear — albeit a very large one — was one of the top-selling items at Target TGT, -2.80% this year. When stores opened at 6 p.m. Thursday, the retailer said it sold roughly 600 three-foot tall, $ 10 plush teddy bears every minute. The teddy bears are only available in store and during Black Friday.
Overall, consumers turned out not for action figures tied to the latest hit movie franchises, but for toys produced by smaller companies, according to retail analysts at BMO Capital Markets. “Too many movies released one after another without new characters that resonated with kids became a bad bet for many major toy manufacturers,” said BMO toys and leisure senior analyst Gerrick Johnson. “Kids are discovering toys through YouTube and Instagram, watching unboxing and toy explanation videos. The concept of play through social media is emerging and is already affecting the market in a positive way.”
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Like last year, Hatchimals are among the most popular toys this year, according to BMO BMO, -0.13% Other popular toys include Fingerlings, which are small interactive toys shaped like animals, and dolls inspired by JoJo Siwa, a social media personality who rose to fame on the reality TV series “Dance Moms.” Of course, consumers might be better off waiting to purchase toys and games until Cyber Monday.
Drills and hammers don’t just go on sale around Father’s Day — and shoppers headed to home improvement stores in search of bargains, according to Brent Shelton, a savings expert from deals website BFAds.net. DeWalt SWK, +0.00% drills and power tool batteries from Ryobi 5851, +0.13% were among the hottest deals during the sale event, Shelton said.
“Black Friday tool deals may not make headlines, but the savings can be as good, if not better than buying them during Father’s Day sales,” Shelton said. “This is especially true for rolling tool chests, ladder and hand tools where you ‘ll find pricing 50% off or better.”
One of the four most popular deals on DealNews this Friday, based on reader clicks, was a five-piece men’s fragrance gift set from Macy’s M, +2.13% selling for $ 15. This item follows trends seen in previous years, according to DealNews director of content marketing Lindsay Sakraida. “Every year though we see a small, inexpensive home item that sells extremely well; last year it was $ 2 towels, and this year it appears to be the Macy’s fragrance pack,” Sakraida said.
Also see: Retailers are using your mobile phone to entice you to shop this holiday season
Internet escape pod
The most popular item on DealNews today is the internet escape pod being sold on KFC’s online store, KFC Limited YUM, -0.06% Retailing for $ 10,000, the pod is festooned with a Colonel Sanders mannequin and features a “magic force field designed to disrupt the internet coming to and from your devices,” according to the company’s website.
Of course, retailers still did gangbuster business on the electronics front. Google GOOG, +0.45% products, including the Home and the Chromecast, were among the most popular at Best Buy BBY, +0.90% and Walmart WMT, +0.22% Over at Amazon AMZN, +2.58% the company’s best-sellers during the shopping event were the Fire TV Stick and the Echo smart home device. Smartphones, video games, laptops and Keurig coffeemakers were other highly sought-after items across the three retailers. And at Target, TV sets were indeed among the best-selling items.